Coloplast: Integrated Digital Marketing
Coloplast, a global medical device manufacturer based in Copenhagen, hired Holterhaus to rethink and rebuild its digital marketing strategy from the ground up. Specifically, the company wanted to optimize its digital presence and communicate more effectively with patients and physicians. The work, which has included website development, SEO, Google AdWords and social media, quickly achieved a number of impressive goals. Over the course of 3 months, the number of monthly unique visitors to three of the company’s websites increased by more than 100%, and traffic continues to rise steadily on a monthly basis.