3M’s Projections Systems Division is a true innovator among imaging technology manufacturers. To better understand the online conversations surrounding its brand, especially emerging technologies, 3M needed to assess its social media reputation. After conducting a comprehensive review of relevant blogs and other social sites, I prepared a conclusive report of findings and developed an actionable social media strategy, which included recommendations for 3M’s own projection technology blog.
Invibio is a global leader in biomaterials manufacturing. Based in Manchester, England, Invibio creates the innovative materials found in many medical devices. To commemorate the 10 year anniversary of its PEEK-OPTIMA polymer, a cornerstone product, the company launched an integrated communications campaign. The work features flash advertising, a dynamic landing page, email postcards, and tradeshow support, such as booth signage and an animated slide loop. [photo set]
blueprint is a prominent outplacement agency based in Minneapolis, MN. To increase its visibility and influence within local, national, and international markets, blueprint needed an updated, dynamic identity and marketing communications program. The work resulted in a robust new brand, website, and an integrated marketing program. The photo set contains the full story, but innovative touches include a WordPress powered online newsroom. [photo set]
